When we do keyword research we base our selection on the following criteria:
- Specific relevance to you and your business. For example, if you are an installer of security systems you don’t want to be competing for searches for nightclub bouncers and “door security”.
- Quality – sometimes the less popular search terms, despite generating less traffic to your website, are the ones used by people with the more serious enquiries
- Search volume – of course we’ll always look to focus on the keywords that will generate you the most traffic
- Competition – we’ll look to select the keywords that give you the greatest chance of success (see description below of “long tail keywords”)
What is keyword research?
Keyword research involves a detailed analysis of commonly used search terms and phrases that relate to your services, products and business. It is then the identification and strategic selection of which terms to optimise a web page for to help capture searches and drive traffic to the site.
What are long tail keywords?
Long tail keywords are usually slightly longer and more specific search terms that are less popular. Optimising a website for long tail keywords is often a good strategy as there is less competition and it is a faster (and lower cost) way to achieve first page prominence. It’s a bit like being a bigger fish in a smaller sea…