Did you know that there are almost as many “public relations specialists” in the UK as there are journalists, all keen for publicity? (Source: PR Week.)
Reporters and editors face increasing pressure to deliver quality content with fewer resources and ever tighter deadlines. And they really aren’t interested in helping you to promote your company, product or service, so what is the point of subjecting them to a continuous stream of inane promotional press releases? Save your efforts and just pay for an advert instead…
Take a more refined approach to PR…
At Silver Monkey we take a more refined approach. It’s simple really; we align our PR services to the needs of the journalist or editor.
This is makes even more sense when you consider that our experienced PR team has a journalistic background, not a promotional one. In short, we talk their language.
…and enjoy better coverage
By taking the time to understand what each target publication is interested in, we can supply them with the well-researched, well-written and interesting stories that they are looking for, complete with great imagery.
In short, we’re all about making the editors life easier, which results in better coverage and better value for money for our PR clients.