Search Engine Optimisation

SEO is not as complicated as some would have you believe. In fact, it’s pretty logical when it’s explained properly.  Silver Monkey offers a straight-talking SEO service that cuts through the cow-poo and debunks the myths.

Our advice is simple, if you’re paying for SEO services, but you’re not entirely sure what it is they’re doing, then stop paying for it now.  And call Silver Monkey instead.  We’ll explain, in simple terms, how SEO works. And we’ll talk you through what we do, and why.  The cool things is, what we do is exactly Google recommends.  Download Google’s very own “Search Engine Optimisation Starter Guide” here if you want… but we’ll explain it in simpler terms.

Total visibility and no tie-ins

Our SEO clients receive performance reports every month, so they can see the impact our activity is having on their rankings.  Furthermore, we don’t feel the need to tie anyone in to a long-term contract. As we see it, if we’re getting results for you, you’ll stay with us.  Simple.

“Be worth finding and you will be found.”

SEO is not a game…

SEO is not about “playing the Google game”, it’s about proactively demonstrating that your website is absolutely the best result for the particular search terms that you want to be found for. That’s good news, because it can work equally well for both small independents and large corporations. It levels the playing field.

Relevance & authority

The websites that perform best in searches are the ones that Google believes are both relevant to and an authority on the given subject. Relevance is down to your page content, whereas authority is (mostly) measured by the number of relevant websites that contain backlinks to your web page. Think of it like a rubber stamp of your credentials.

Let’s talk about keyword research… because how can you “optimise a website” when you don’t know what to optimise it FOR?

Keyword research

Keyword research is the detailed analysis of commonly “Googled” terms and phrases that relate to your services, products and business, and the strategic selection of the best terms to optimise the pages on your website for.

It is the most fundamental part of any SEO campaign and should (ideally) be done BEFORE a new website is built, so that it underpins the strategy and structure of your site.

Keyword strategies are based on the following criteria:

  • Specific relevance to you and your business.  For example, if you are an installer of security systems you don’t want to be competing for searches for nightclub bouncers and “door security”.
  • Quality – sometimes the less popular search terms, despite generating less traffic to your website, are the ones used by people with the more serious enquiries
  • Search volume – of course we’ll always look to focus on the keywords that will generate you the most traffic
  • Competition – we’ll look to select the keywords that give you the greatest chance of success.

SEO copywriting

A vital (but often-overlooked) component of a great website and SEO campaign

Effective SEO copywriting is about creating website copy that is appealing to human readers, while also giving a suitable level of prominence to specific SEO keywords.

Produce clear, concise and persuasive wording that will motivate a reader to act, while also improving search visibility, is an underrated skill.  Luckily, Silver Monkey is pretty good at it.

And forget “keyword stuffing”, those days are long gone. That’s the lovely irony about SEO… content that is clearly written for the benefit of a search engine will most likely have a negative effect on your rankings.